Dashboard Title: PPC Marketing Web Traffic & Sales | 2020

Overall Summary: This dashboard provides an overview of the total sales, conversion rate, market spend, customers by city, conversions by source, social media market spend, sales by month, and visitors by lead sources for the year 2020.

Bullet Points about the Dashboard and Insights Gained:
Total sales of 2.1M with 21.9% growth vs. 2019
Conversion rate of 8.6% with 18.2% growth vs. 2019
Market spend breakdown for Instagram, Facebook, Web Search, and Twitter
Customers by city, with comparison to 2019
Conversions by source, with percentage of customers from each lead source that made a purchase
Social media market spend, with comparison to 2019
Sales by month, with each dot representing a day and size representing number of customers
Visitors by lead sources, with comparison to 2019

Summary of Who Can Benefit from the Dashboard and How: Businesses of all sizes can benefit from this dashboard to gain insights into their web traffic, sales, and market spend. The dashboard provides an overview of the total sales, conversion rate, market spend, customers by city, conversions by source, social media market spend, sales by month, and visitors by lead sources for the year 2020. This allows businesses to track their performance and make informed decisions about their marketing and sales strategies.

Who Can Use the Dashboard and How it Would Benefit Them: The dashboard can be used by businesses of all sizes, from small businesses to large enterprises. It provides an overview of the total sales, conversion rate, market spend, customers by city, conversions by source, social media market spend, sales by month, and visitors by lead sources for the year 2020. This allows businesses to track their performance and make informed decisions about their marketing and sales strategies. It also helps businesses to identify trends and opportunities to further optimize their marketing and sales efforts.