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RFM Segmentation Marketing Dashboard Overview

Desciption

Dashboard: RFM Segmentation Marketing ALL

Overview: This dashboard provides a comprehensive overview of customer analysis, RFM segmentation, channels, duration time, purchase, CVR, FMgmentation, VVIP, repurchase, orders, sales, profit, retention rate, and num of CS. It helps to identify customer behavior and trends, enabling businesses to make decisions and create strategies that will help increase customer engagement and loyalty.

Insights:
Analyze customer behavior and trends to gain insights into customer segmentation, purchase frequency, and customer lifetime value.
Identify the most profitable customers and create targeted campaigns to increase customer engagement and loyalty.
Analyze customer data to identify opportunities for improvement and optimize the customer experience.
Monitor customer churn rate and identify opportunities to reduce customer attrition.

Who Can Benefit: This dashboard is ideal for businesses of all sizes that want to gain a better understanding of their customers and create strategies to increase customer engagement and loyalty. It can be used by marketers, sales teams, customer service teams, and product teams to gain insights into customer behavior and trends.

Benefits:
Gain insights into customer segmentation, purchase frequency, and customer lifetime value.
Monitor customer churn rate and identify opportunities to reduce customer attrition.
Create targeted campaigns to increase customer engagement and loyalty.
Optimize the customer experience by analyzing customer data.

Data

RFM segmentation Marketing ALL Dashborad
ALL Dashborad
Customer Analysis
RFM Segmentation
놓쳐서는 안 VIP
Channels
SNS
12%
Duration Time
Purchase
NEW
15
CVR
검색엔진
18
10/2/2020
27.17
25.60%
FMgmentation
DASHBOARD
VVIP
보는 신규고객
9.68%
이벤트
5%
Repurchase
19
MOM 31.58%
자사베이지
45%
Marketing DASHBOARD
고객
구매장에 VIP
8.2
ΚΡΙ
Churning
93
MOM 17.20%
Orders
Duration Time – Visit
Sales
14.362
10분 20분대 20분대 30분대 40분대 50분대
3 20
5
Duration Time – Purchase
1 10
4018
G 50분대
Profit
1,853
8
Retention
Rate
25.60%
MUM 10.76%
G
6
2
Num of CS