Dashboard Summary
This dashboard provides an overview of Paid Search performance metrics over a given period of time. The dashboard includes key performance indicators such as cost, clicks, impressions, cost per click, cost per conversion, click-through rate, and media conversions. It also provides a comparison of performance metrics between the current period and the prior period. Additionally, the dashboard provides a metric comparison by day and performance metrics by data source.
Who Can Benefit From This Dashboard?
This dashboard is ideal for digital marketers, media buyers, and advertisers who need to monitor and analyze the performance of their Paid Search campaigns. It provides detailed insights into campaign performance, enabling users to make informed decisions to optimize their campaigns for maximum ROI. Additionally, users can compare performance metrics between the current period and the prior period, as well as track performance metrics by data source.
Who Can Use This Dashboard?
This dashboard is suitable for digital marketers, media buyers, and advertisers who are looking to monitor and analyze the performance of their Paid Search campaigns. It provides detailed insights into campaign performance, enabling users to make informed decisions to optimize their campaigns for maximum ROI. Additionally, users can compare performance metrics between the current period and the prior period, as well as track performance metrics by data source.
Executive Summary Campaign Summary Ad Group Summary Keyword Summary Ad Summary Media Conversion Detail Configuration Pane
Comparison:
Prior Period
Paid Search
Performance
Executive Summary
Key Performance Indicators
Percent metrics represent a comparison to the prior period
Cost
$109.7K
▲ 36%
Clicks
56.5K
19%
Cost per Click
$1.94
Campaign:
(All)
14%
Impressions
548.1K
▲ 12%
Media Conversions
304.3K
▲ 52%
Cost per Conversion
$0.36
10%
4K
Metric Comparison by Day
Select two metrics below to trend over time
Metric One: Cost
2K
OK
Data Source:
(All)
Bing Ads
Google Ads
Aug 4
Google Search
Performance Metrics by Data Source
Hover to view additional details
Cost
ChannelMix Profile: Date Selection:
ChannelMix Profil… Custom Dates
$4,538
$82,670
Aug 9
Impressions
Aug 14
45,670
226,628
Clicks
Metric Two:
2,215
30,648
Aug 19
Custom Dates: 8/1/2022-8/31/2022
Prior Period: 7/1/22-7/31/22
Click Calendar to Edit Custom Dates
Cost per
Click
Impressions
$2.05
$2.70
Aug 24
Click-
Through
Rate
4.9%
13.5%
Aug 29
Media
Conversions
6,928
20K
10K
OK
Impressions
Conversion
Rate
0.0%
22.6%