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Marketing Campaign Dashboard Benefits for Marketers

Desciption

Who Can Benefit from this Dashboard
This dashboard is perfect for marketers who want to gain insights into their marketing campaigns. It provides an overview of how many emails/SMS’s were sent, how many leads were generated, and how many customers purchased. It also provides a detailed breakdown of the number of emails/SMS’s sent and the number of leads and customers generated for each month. Additionally, it provides an overview of the awareness rate, bounced rate, and delivery rate for each campaign.

Benefits of the Dashboard
Gain insights into marketing campaigns
Monitor the number of emails/SMS’s sent
Track the number of leads and customers generated
Monitor the awareness rate, bounced rate, and delivery rate
View detailed breakdown of emails/SMS’s sent, leads, and customers generated for each month

Data

Marketing Campaign Dashboard
Total Sent Messages:
1,719,688
B
D
E
F
Awareness
Interest
2.00M
1.80M
Consideration
Intent
Evaluation
Purchase
Awareness Monthly Trend
1.60M 1.49M 1.50M
Jan
Feb
Sales Monthly Trend
120
110
100
90
103
Jan
92
Feb
1,511
3,752
1.69M
82,657
Mar
91
921
160
116
1.75M
92
1.90M
Apr May Jun
Mar Apr
1.71M 1.72M
100
98
May Jun
Jul
116
Summary
The total number of sent
communication for selected
campaign is 1.72M emails/SMS’s, it
generated 921 leads and the
number of customers who have
purchased is 116 which is a 12.6%
conversion out of total leads.
Awareness Rate
4.8%
Bounced Rate
1.8%
Delivery Rate
79.8%
Month
January 2019
â’¸February 2019
O March 2019
April 2019
May 2019
June 2019
â’¸ July 2019
Campaign
â’¸ (All)
Campaign 1
O Campaign 2