300
Digital Marketing Campaign Performance Dashboard
Overview
This dashboard provides a comprehensive view of digital marketing campaign performance across all channels and sources. It includes key performance indicators such as impressions, CTR, cost, leads, primed leads, and KPI pacing. It also provides insights into the performance of campaigns by quarter, channel, and source.
Benefits
This dashboard is beneficial to digital marketers and analysts who need to track and measure the success of their campaigns. It provides quick and easy access to key performance indicators and helps to identify trends and opportunities for improvement. Additionally, it can be used to compare performance across channels and sources, and to assess the effectiveness of different campaigns.
Who Can Use It
This dashboard is ideal for digital marketers and analysts who need to track and measure the success of their campaigns. It can be used to compare performance across channels and sources, and to identify trends and opportunities for improvement. Additionally, it can be used to assess the effectiveness of different campaigns and to optimize campaigns for maximum ROI.
Digital Marketing Campaign Performance Dashboard
Audiences Live (click to filter results)
Date Range
Last 5 quarters
Summary-By Quarter (click to filter results)
Impressions
65,312,624
168,920,753
135,077,246
2018 01
2018 02
2018 Q3
2018 Q4
2019 01
Direct Media
Paid Search
Paid Social
Programmatic
3
Impressions
492,821,724
1
xx
Jan 1, 18
94,314,111
29,196,990
Impressions
3,478,830
6,216,087
127,931,727
355,195,080
Campaigns Live (click to filter results)
Mar 1,18
CTR
0.26%
CTR
0.26%
0.20%
0.25%
Summary-By Channel (click to filter results | hover over channel for performance by source)
Cost
$212,847
$143,305
$947,483
$235,090
0.34%
0.36%
CTR
0.47%
2.93%
0.46%
0.14%
2 2 2 2
May 1, 18
Cost
$1,538,725
Jul 1, 18
Cost
$188,017
$386,919
$397,551
$465,768
$100,469
Leads
53,517
Sep 1, 18
Leads
6,258
13,826
13,386
15,145
4,902
Lea
9,096
8,550
31,683
4,188
Nov 1, 18
CP Lead
$29
CP Lead
$30
$28
$30
$31
$20
CP
$23
$17
$30
$56
Jan 1, 19 Mar 1, 19
Primed Leads
8,987
Primed Leads
1,578
2,660
2,335
0.4%
Primed Leads
1,461
2,144
4,794
588
520
1,710
$200
704
pas p
CP Primed Lead
$171
‒‒‒‒‒‒
CP Primed Lead
$119
$145
$170
$272
$143
CP Primed Lead
$146
$67
$198
$400
Date Granularity
Week
Impressions
CTR
CP Lead
CP Primed Lead
Leads
Primed Leads
KPI Pacing
Primed Leads by day of year (running total)
Select KPI
Primed Leads
8500
8000
7500
7000
6500
6000
5500
5000
4500
4000
3500
3000
2500
2000
1500
1000 2019
500
0
0
50
100
28.47%
150 200
Le
Day of Year
250